Pay Per Click Marketing

Pay per click (PPC) is an advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website. Advertisers bid on keywords they believe their target market would type in the search bar when they are looking for a product or service. When a user types a keyword query matching the advertiser's keyword list, or views a page with relevant content, the advertiser's ad may be shown. These ads are called a "Sponsored link" or "sponsored ads" and appear next to, and sometimes, above the natural or organic results on search engine results pages, or anywhere a webmaster/blogger chooses on a content page.

Customized Applications tailored to your business needs

We work with you – It is of the utmost importance that specific goals for the CPC are established up front so that the campaign can be managed toward achieving them. Our team at Neteazy works with each individual client in the intial stages of development to establish what the goals are for them.

The following is an outline of what to expect from Neteazy when managing your CPC campaign:

  • Select cost-effective PPC engines, keywords and keyword phrases
  • Writing effective Pay Per Click marketing ads
  • Purchase keywords with PPC engines
  • Monitoring and optimizing Pay-Per-Click online marketing campaign.
  • Number of clicks
  • Regional targeting

    In Addition, Neteazy offers the Following:

    Keyword list development - Neteazy will evaluate keywords and conduct research to ensure that the terms are the most appropriate terms to focus on in the CPC campaign.

    Budget management - Neteazy will research the search volume and competitiveness of the terms selected by you and make recommendations for daily budget amounts, based partly also on the CPC goals of the campaign.

    Ad copy development - Neteazy will work with you to develop several ads.

    Landing page development - Neteazy may suggest that specific landing pages be developed and set up for specific ads in the CPC buy. The need for these landing pages may change throughout the campaign.

    Monthly reporting and analysis – On a monthly basis, Neteazy will research and analyze the CPC statistics for the campaign and summarize findings in a report. These statistics will be reviewed in monthly meetings.

     

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